Thank you so much! So the benefits include potential for future work. With blessings, Julie & Jodie. While exposure is sometimes worthwhile, exposure does not pay the bills. styling and photography, use of the photos for their own marketing etc. This is something that cannot be faked or bought and represents real market reach. First, I want to make a public announcement. Jane, I’m now following you Your feed is gorgeous. Is there payment required upfront or after the collaboration and how much or does the blogger just receive free products? Jodie and I use it to help give us confidence in our negotiations and credibility as well. Amazing work Jodie and Julie! Hi Julie & Jodie, Ilse and I already did a bunch of videos together and she understands very well what I want to achieve with certain shots. Any advice would be greatly appreciated! Aw, Tomila! It’s easier than you think. We are looking to collaborate with different companies but don’t know which to collaborate with. Viele Mails landen nämlich im Spam und du willst ja nicht, dass dir eine interessante Kooperation entgeht oder? Stories are increasing in influence and therefore value with every passing day. What are your collaboration ideas?! Lauren, Jodie and I started collaborating for small product at around 20K which was late. It can be tempting to accept a lucrative contract, but what if you lose your followers’ trust in the process. They’re fun and you can be really creative with them. How To Use Content on Different Social Channels. Usually, the more posts that will be featured, the more money or some form of compensation you will need to give to the blogger. Weigh potential future benefits. This is also when people get frustrated because they want a cut and dried answer, and there is none. Blessings, Julie & Jodie. Once you begin a collaboration (receive product) you are in a precarious place if a list of requirements arrives that you didn’t expect. When we talked before about hashing out all the details of the collaboration, one of the most important parts of the collaboration is figuring out beforehand what kind you want to have! She has a strong pun game and loves a good chat, connect with her directly at @christyladylaurence, Visual Planner and Scheduling App for Instagram. Something that is beneficial for the both of you, and above all, something that would be valuable for your audiences. Hi Tami, Thanks for a post full of good things to mull over!! Get it in writing so there is no misunderstanding. Nonetheless, if you find a company that is your “dream company” and the perfect fit for you, you might be willing to be generous in order to create a relationship and good will toward each other. Here are some reasons: Negotiating is an art and a skill. I love this post I cannot tell you how informative this was to me, I always wondered how IG worked and as many had no clue. Over 1,000 followers (this is a guideline only but shows you’ve started to build). How to Create Instagram Posts that Go Viral. Yes, absolutely. Learn what you're worth, how to negotiate with brands, and the fine art of Instagram Collaboration. Lots more insights to be found Happy Reading! So glad you found this post helpful. Well, that's not exactly how it works. Or do you have your sights set on becoming an Influencer? I am trying to improve image quality and content at this time. Hire an awesome flatlay or product photographer (or even an incredible blogger) on Instagram to take photos for the both of you and when sharing those photos on Instagram you can tag one another’s brands to get the most bang for your buck. Good evening. And we hope you continue to read. You need to manage your collaborations very carefully and listen to your gut. – @preetka, Preet, I've worked with bloggers who have had approximately 10,000 more followers than the shop's Instagram account I was managing — those seem to be the easiest collaborations to move forward with. To be able to encourage you along your journey brings us no end of gratitude! •, How to Master the Art of Instagram Collaboration, Time to Take Your Instagram to the Next Level. We hope you will continue to enjoy reading our blog! liking, commenting, and sharing on a regular basis. My name is Diana and I’m so glad you’re here. Whatever way you choose to approach it, this is a great way to add some variety to your stores and share audiences and websites. It’s about compromise. ???????????? Being totally committed, working hard, and spending plenty of time posting purposefully and interacting authentically will grow your feed faster than someone who spends less time and effort. Instagram Help is Here, A Round-Up Just For You. We are so happy you found us and in particular, this post. Checke unbedingt auch regelmäßig deinen Spam Ordner! You don’t have to have huge numbers to begin working with brands. Make a list of people who would be a good fit to collaborate on Instagram with and start chatting with them! A few stories ‘slides’ might link back to their account so that they can gain some new followers at the end of it, but overall it’s a fun idea if you both have a similar target market and love sharing stories content. Factors that Influence Your Instagram Collaboration Decisions? There is a general rule of thumb that a post on Instagram is worth roughly $5-$10 for every 1000 followers. Simply google the company name plus “press release.” At the bottom of the most recent press release you’ll find the name of the PR Manager and their email. Additionally, there are some helpful apps that you can download if you are interested in Instagram collaborations. Yes, I can because I have a list below full of them. With love & gratitude, Julie & Jodie. Rules of Thumb for Instagram Collaboration. Instagram collaboration is how you turn your IG passion from a hobby into a job–even a career. Don’t underestimate the importance of this point. Some famous photographers command $10,000 a photo. The pictures wouldn't look right and that blogger's Instagram followers wouldn't be interested in your business at all because they are probably interested in the same city style as the blogger, not the boho-chic style. This was such a great post! After winning ‘Australasian Startup Founder of The Year’ for her achievements helping businesses grow using Instagram, she now splits her time between Silicon Valley and Sydney to grow her own software business, and help others grow their businesses too. To gain confidence you must plow forward and make mistakes. However, if you are just starting to take photographs you will have a longer learning/growth curve. Check this handy dandy guide out! You are so welcome! I loved this. Please try again. An account’s reach is determined by how many people follow, but even more importantly, how many people actively engage, i.e. Love this post? We’d love to chillax with @jennakutcher and @rclayton to name a few! Now if you’re negotiating with a company who says they don’t have a marketing budget available at this time and they would like to give you some pillows instead of paying you obviously this is way below what you should be valued at. And how exciting to have just finished your first collaboration. Xoxo, Claire, You are so very welcome! The journey to creating something that brands regard as valuable was a labor of love, full of hard work but also joy. If you put thousands of hours into anything you should be able to turn it into something that provides an income. I actually approached them via (invitation is on their IG account) regarding a collaboration with them but being VERY new at the marketing side of my work, I didn’t realise quite how it worked. Some post their e-mail address in their Instagram bio for easy collaboration access. But, you will also be able to share audiences by tagging and talking about one another in your captions. Easy + Actionable Marketing Tips Delivered Straight To Your Inbox. or even as a landing page on your website. All Rights Reserved. We each have our niche and our forte. All the best on your journey, Julie & Jodie, […] How to Master Instagram Collaborations […], […] From The Design Twins: How To Master Instagram Collaboration Great article on what it takes to start working with Brands on Instagram, so you can actually […], […] other likeminded people across the globe. That said, when it comes to collaborating, your numbers do matter. Wishing you great success, Julie & Jodie, Our Pleasure Daniela! We’ve walked away from plenty of negotiations, and you will too. Want to become an Instagram influencer in your own right? Jen, We’re so glad you found it helpful. Instagram Success Checklist | Are You Making the Most of IG? You have many of your own that we stand in awe of, so the feelings mutual, dear one! Jodie and I are no where in that realm, but we have received $100/per photo, 10 shots for $1,000, and it felt like a nice day’s work. If you have honed your skills for decorating, styling, and photography then you can sell these skills to companies separately from your marketing reach on your feed. Personal Note: We’ve learned the hard way. Small businesses start approaching you (a good sign), simple collaboration requirements, i.e. We hope you continue to read and enjoy. Thank you thank you! Know yourself and your brand, understand what comes at too great of a cost, and you won’t struggle as much. You can't just pick anybody. Most early collaborations are with small companies with little to no marketing budgets. Thank you both! Thank you for for reading our blog. Thank you, Julie and Jodie for all of the great advice! I really enjoyed this information and it’s extremely helpful! Which blogger would YOU want to win a pamper day with? Hehe ???? Winning Strategies for Negotiating Instagram Collaboration, Sell Your Photos/Photography/Styling Skills, Final Thoughts on Instagram Collaboration. receive a product in exchange for a feature story and post, groundwork for future collabs with same company, showcasing your skills/integrity for other companies, can be wonderful “free” items that you enjoy, maybe you receive items that you would never spend your own money on but feel so luxurious to own, products can be useful and enhance your living. My account is creeping up slowly, with only 372 followers but the majority of them have very large followings (upwards of 10,000 +) and I have a very successful FB art page, KiriArt. For example, You’re a restaurant and you want more people to either visit your profile/outlet or increase followers. Sometimes with big companies you might want to agree to collaborate just to get on their radar. The basics of collaborating with a blogger or brand influencer that stay the same. Bethany, ???? I think I need a nap after writing this one…. Jodie and I evaluate every element for each potential collaboration separately and uniquely. Whichever way you choose to go about it, make sure that the blogger is able to pick at least 3-5 items of yours to include in their ‘blogger picks’ list. Remember this: Every post has the power to help or hurt your feed.
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