Drop us a line at [email protected], Sir Kensington’s: A Case Study in the Importance of Branding, https://medium.com/@sirkensingtons/sir-kensingtons-the-next-chapter-6e1bd994ac8f. Could condiments be made better? Transforming Nottingham House In 1689, the King and Queen commissioned Sir Christopher Wren to draw up plans, but the Queen herself, excited by the project, took charge of the project to transform this little house into a palace. Sir Kensington was the character we created that reflected the never-ending search for something better. Why was it that as the world began to wake up to better food, ketchup had been left behind? For us, making a positive impact isn’t a marketing angle — it’s core to who we are. Lessons learned: Ten years ago, Scott Norton and Mark Ramadan started Sir Kensington’s to change the way America thinks about condiments by zagging when others zigged. Having seen strong growth the past four years, the product line now includes award-winning mustard, ketchup, mayonnaise and a ground-breaking vegan mayo made from aquafaba called Fabanaise™. When the brand was first constructed, it was around the mystical character of Sir Kensington himself, who purportedly travelled the Orient in search of superior spices for his secretive ketchup recipe. There are three mega trends Scott says Sir Kensington’s is excited about and keen to build into their brand story. But they just debuted a classic mayonnaise on April 3rd (it also comes in chipotle flavor) that is to die for. Sir Kensington's Microsite will introduce the story … For us, making a positive impact isn’t a marketing angle — it’s core to who we are. In Sir Kensington’s case, the “why” was because there was a gap in the market for a premium, organic and “fancy” condiment category. Everything Sauces. Following a ceremony attended by cricket officials and greats of the game such as Sir Garfield Sobers, Sir Charles Griffith, Joel Garner and Desmond Haynes, the 12-foot-tall statue was revealed. This is a small amount on a 2,000-calorie diet, for example. The Queen's cousin Prince Edward's home at Kensington Palace revealed: see what the property is like, next door to Prince William and Kate Middleton, … And we’ll let you in on a little secret: Condiments are really just a vehicle to do lots more. Yes, Sir Kensington is famous for its exquisite gourmet scooping ketchup. How we choose to grow our food and what we choose to buy at the grocery store can make a big impact. Amount of carbs in Sir Kensington’s Classic Ketchup: How many net carbs are in Sir Kensington… What trends does he have his expert eye on right now? Sir Kensington is described as a man on a never-ending search for something better. In the same way that Apple doesn’t sell computers and phones but instead a lifestyle of thoughtful, beautiful design, Sir Kensington’s had to make it about the experience as well. At Sir Kensington’s, we’ve got an ambitious mission to reimagine ordinary and overlooked food with fearless integrity and charm. More than three years after announcing the sale of the gourmet condiment maker to Unilever, the cofounders of Sir Kensington’s have moved on. Scott Norton, who stayed on as … There have been several key differentiators in their product and process since it’s inception, but one of the key components of their success is the importance that they placed on brand from the very beginning. He graduated in 2008 from Brown with a BA in Economics and International Relations. We are a proud certified B Corporation — which is a fancy way of saying we’re not just doing this to make a living. So the company created a whole backstory for Sir Kensington, including an Oxford education and time spent hosting salons attended by Catherine the Great. Read more about this exciting transition here, I first met Mark and Scott when Sir Kensington’s was in just a few high-end New York restaurants and boutique grocery stores. We know that it’s food that makes the biggest impact on our lives and our planet. The first thing we do with any client is try to get to the question of “why” they’re in business; the “what” and “how” then flow easily. Prior to Sir Kensington’s, Ramadan worked as a consultant at McKinsey & Company in New York City, specializing in the consumer goods and travel industries. Chic's Nile Rodgers will compose a "pop anthem" to celebrate the 150th anniversary of the Royal Albert Hall. It's made with non-GMO ingredients, cage free eggs, and is gluten free. Fast Company - In their final message to their early investors, the founders of the Unilever-owned condiment brand reflect on their journey. Adding Sir Kensington’s mayonnaise is the best thing I ever did to my chicken salad recipe! Mustard. Ranch. As we’ve grown, we’ve learned that we can make a positive contribution to people, communities, and the planet just by growing food and a company with integrity. This ranch has range. In Sir Kensington’s case, the “why” was because there was a gap in the market for a premium, organic and “fancy” condiment category. Why was it that as the world began to wake up to better food, ketchup had been left behind? Certified Corporation bcorporation.net . On the eve of Barbados’ 54th … The Stuff of Legends - The Sir Kensington's Ingredient Story It had to be something more. Because slaw without Sir Kensington’s is just cabbage. This also gave Mark and Scott a perfect parallel story to tell of how they set out to make a better product by first understanding its history and then how they could be different. … Journey with Sir Kensington as he travels the globe to find the perfect Ketchup, Mustard, and Mayonnaise recipes. When Sir Kensington’s started to move beyond ketchup and into other condiments (at a larger scale, and into more retailers across the country), they knew that their brand needed to be more consumer-friendly. clicking our Amazon buttons will give us a little referral bonus. More than three years after announcing the sale of the gourmet condiment maker to Unilever, the cofounders of Sir Kensington’s have moved on. ’ re in the first place their brand story, ethically sourced.. April 3rd ( it also comes in chipotle flavor ) that is to die.! Says Sir Kensington 's Microsite will introduce the story … Sir Kensington ’ s we. 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